Project 04 · projektikuce.rs
Projektikuce.rs is the Serbian site of CAD ART, our family's architecture practice. We designed it, coded it and did the SEO ourselves. Here is what we built, how it ranks, and what the numbers say.
€0ad spend
100% organic. No Google Ads, no sponsored posts since launch. About 78% of visitors came straight from Google.
Source: Vercel Web Analytics · projektikuce.rs · 09/2025–09/2026
Inside the site
Captured on the live site, October 18, 2026.
1 of 4
The problem
CAD ART, the licensed architecture office our father Boban Milivojević founded, has designed buildings in Serbia for more than 33 years and completed more than 500 architecture projects. None of that helps if a family planning a house can't find the bureau, or finds it and can't tell what it does.
When we wanted to sell house plans online, a nice-looking site was not enough. We also needed a plan for how people would find it. So the two of us, architects with a passion for programming, decided to build it ourselves.
We wrote the brief a client would write:
We built for ourselves first. We needed a site that explained our services and helped people find us and get in touch.
What we built
Every page type is a room. The numbers are real pages, counted in the site's source code.
33plan pages
Filters by area, bedrooms and features, plus category pages by type and size: single-story, two-story, with a garage, up to 100 m² and more.
5documentation stages
One page per stage, from the concept design to the as-built project, and pages for residential, commercial, industrial and public buildings.
21articles
Costs, permits, plots and house sizes. Each article links to the designs it discusses.
4cities
Belgrade, Novi Sad, Niš and Kragujevac, each with its own neighborhoods, terrain and questions.
Plot analysis, help with legalization, and a guide to building a house in Serbia from abroad.
About the bureau, an FAQ, a directory of partner suppliers and contractors, and an inquiry form next to phone, Viber and WhatsApp.
Filters for area, bedrooms and features such as a garage, an attic or a pool, plus category pages for the types and sizes people actually type into Google.
Area per level, bedrooms and bathrooms, heating, garage, a gallery of renders, and links to the articles and categories around each design.
One page for each documentation stage, from the concept design to the as-built project, written in plain Serbian for people who build once in a lifetime.
A page explaining how a plot review helps clients understand their building options and what they can share with the studio to start a conversation.
A dedicated page for people who live outside Serbia: how to plan, permit and follow a house build without being there.
CSRF protection, rate limiting and duplicate checks, sent through Resend. Phone, Viber and WhatsApp sit right next to it, because many clients in Serbia prefer to call or message.
Screens
How it ranks
Before we write a page, we list the searches it should answer, in the words people type: "projekti kuća", "prizemne kuće", "kuće do 100 m²", "projektovanje kuća Beograd". Each search gets one page. The home page owns "projekti kuća", and the catalog has its own main term, so the two never compete.
One search intent per page
The bureau publishes no price list, because every house depends on the plot and the scope. So we wrote the most complete answer we could to "Koliko košta projekat kuće" (what a house design costs): what drives the price, which documents a permit needs, and how long each stage takes. Four older price URLs with a year in them now redirect to that one evergreen article.
6,000+ readers in 12 months
Belgrade, Novi Sad, Niš and Kragujevac each have a page with real local detail: neighborhoods, sloping plots on the edge of Niš, hot summers and shading, what families there ask for, and six questions answered per city. Swap the city name and the page would stop making sense. That is the test.
4 cities · 24 local questions answered
72% of visits come from a phone. Pages are prerendered and served from Vercel's edge, images ship as AVIF or WebP with blur placeholders, and the main image is never lazy-loaded. Re-encoding the home page hero cut it from 271 KB to 172 KB. YouTube videos load only when someone clicks play.
Home page hero: 271 KB → 172 KB
Organization, breadcrumb, FAQ and article markup help Google read the site, and the FAQ markup is built from the questions visible on the page. We removed product and offer markup, because the bureau publishes no prices, and rating markup, because there were no reviews to show. The sitemap lists every page with its images, and thin tag pages stay out of the index.
No invented prices or ratings in markup
We read Search Console, rewrite titles and descriptions that get seen but not clicked, and redirect old addresses that still get visits. Then GitHub checks every change before it goes live: lint, types, unit tests, the build, and opening every page in the sitemap.
Every change checked before release
Results
Unique visitors per month, September 2025 to August 2026.
| Month | Visitors |
|---|---|
| September 2025 | 4,364 |
| October 2025 | 4,260 |
| November 2025 | 3,885 |
| December 2025 | 3,883 |
| January 2026 | 4,682 |
| February 2026 | 4,391 |
| March 2026 | 5,571 |
| April 2026 | 4,563 |
| May 2026 | 4,624 |
| June 2026 | 4,087 |
| July 2026 | 4,657 |
| August 2026 | 5,367 |
Source: Vercel Web Analytics · projektikuce.rs · 09/2025–09/2026
Most-read article
6,000+
One article, and no price list in it. It explains what the price of a house design depends on and how long each stage takes. That turned out to be exactly what people were searching for.
Read it on projektikuce.rs (in Serbian) (opens in a new tab)Search does almost all the work, and none of it is paid: no Google Ads and no sponsored posts since launch. ChatGPT is small next to Google, but it is real: AI assistants link to pages that answer a question clearly, and that is what the site was built to do.
Source: Vercel Web Analytics · projektikuce.rs · 09/2025–09/2026
72%of visits on a phone
Most visitors are in Serbia. Bosnia and Herzegovina, Germany, Montenegro and Austria add up to more than a fifth. That is why the site has a guide to building from abroad, and why CAD ART also has an English site.
Source: Vercel Web Analytics · projektikuce.rs · 09/2025–09/2026
The same period in Google Search Console, Google Search only, without Google Images: 38,000+ clicks, 590,000+ impressions and an average position of 5.5 across all queries, and even the weakest month brought 2,800+ clicks. Search Console counts clicks from search, while Vercel counts visitors from every source, so the numbers differ.
| Query (Serbian) | Clicks | Avg. position |
|---|---|---|
| besplatni projekti kuca | 928 | 2.1 |
| projekti kuca | 782 | 6.6 |
| projekti kuca do 100m2 | 557 | 1.4 |
| projekti kuca do 120m2 | 459 | 2.2 |
| prizemne kuce | 327 | 1.7 |
Queries as people type them, in Serbian and usually without diacritics. Position is the 12-month average.
Source: Google Search Console · projektikuce.rs · Web · 09/2025–09/2026
Speed
Measured with Lighthouse (mobile), .
Lighthouse 13.5.0, mobile, median of 3
sr-Latn) for screen readers and search engines.What this means for you
Every decision on this page was paid for by our family's practice first. We know which work brings people in, and which only looks busy.
Before we design anything, you get a plan: which searches matter in your market, which page answers each one, and in what order we build them.
Search takes months, not weeks, and nobody can honestly promise first place on Google. We promise the foundation, the agreed work and a report that shows what moved.
The analytics are yours from day one, so you see every number we see.
One team, from plan to launch.
How the Kvant Partner approach worksNext project
Morava Modern is the international collection of CAD ART, our family practice: contemporary house plans in English, with areas in m² and square feet and prices in five currencies.
All projectsmoravamodern.com
Measured with Lighthouse (mobile), .
Tell us what you sell and who buys it. We will help you work out what you need and suggest a next step.
Or email jovan@kvant.studio
