Project 02 · irmadolcevita.com
Clients can review treatments, results and prices, then call or message the studio to request an appointment. For DolceVita by Irma, a beauty studio in Serbia, we designed and built a site with service pages, a price list and contact for booking.
“They already run one business as a family, and now they’ve started a second one and made a gorgeous website for my beauty salon. Click the link and explore everything in one place, clearly laid out, concise, and showing everything you need when choosing a salon.”
„Jedan biznis već vode porodično, sada su pokrenuli drugi i uradili su mom salonu lepote predivan sajt. Klikni na link i istraži sve na jednom mestu, pregledno, sažeto, a prikazano sve ono što vam je neophodno kada birate salon“
Inside the site
Captured on the live site, October 18, 2026.
1 of 3
Counted on the live site on October 1, 2026. We publish traffic numbers once a site has a full, verified year of analytics, as projektikuce.rs does.
Context
Before this project, the studio lived on Instagram and Google Maps. That works for people who already follow it. It does not work for someone in Ćuprija or Jagodina who searches for laser hair removal, wants to see the price, and would rather book than send three messages to find it out.
Irma has been doing hair removal for more than ten years. She worked in Novi Sad and Belgrade before returning to Paraćin, where DolceVita offers laser hair removal with a Ruby 4D diode laser for women and men, Starpil warm and cold waxing, lash extensions, brow shaping and henna tinting, and a thermal blanket body treatment.
We wrote the brief the way we once wrote it for projektikuce.rs, our family's own site. It had four goals:
And one rule for the whole site: never promise more than the studio delivers. No invented reviews, and no stock or generated image presented as a result.
What we built
The home page, six service pages and their overview, the price list, before-and-after results, a free trial treatment, gift vouchers, reviews, an FAQ, an About page, seven city pages for laser hair removal, a guide to laser hair removal prices in Serbia with its four city chapters (Belgrade, Novi Sad, Niš and Kragujevac), a page for clients coming from abroad, a blog with eight articles, contact and the privacy policy: 39 pages in all, each prerendered at build time and served as static HTML from Vercel.
Laser zones, combinations, package discounts for 3, 5 and 7 treatments, waxing, lashes, brows and the thermal blanket, in dinars with the date the prices apply from. One data file feeds both the tables and the structured data, so a price changes in one place.
Booking buttons in the page content open a call, Viber, WhatsApp or an Instagram message, and the ones in the header and footer lead to the contact page with all four. On a service page, the WhatsApp message is already filled in with that service. On phones, a bar at the bottom of the screen keeps all four one tap away. If your business already uses an online booking page, we can set the same buttons to open it.
BeautySalon markup with the address, map coordinates, opening hours, phone number and the twelve towns the studio serves. Every service with a listed price carries its own price catalog in dinars, and eight articles answer what people ask first: how many laser sessions it takes, whether it hurts, whether it is safe, when to start, and whether to choose laser or wax.
A before-and-after gallery with a lightbox you can use from the keyboard. Each service page shows only the results for that treatment.
Six of the studio's Instagram reels run as short muted loops. Only the most visible one plays and downloads, each has a pause button, and none starts on its own for visitors who ask for reduced motion.
Photos ship as AVIF or WebP, with a different crop on phones. The CSS is inlined into the HTML, and the Google Map waits behind a click-to-load preview, so nothing from a third party loads until the visitor asks for it.
Baby pink with baby blue details and a touch of butter yellow, the Bodoni Moda and Figtree typefaces, and a trefoil logo mark drawn in fine lines. The typesetting follows Serbian rules: non-breaking spaces before “din.” (dinars), en dashes and „…“ quotes.
Every photo of real work, from the before-and-after results to the reels and the studio itself, comes from the studio's own Instagram. The atmospheric images were generated with AI for the design and cleaned of metadata: the product still lifes, and the images of people, lashes and brows at the top and on the cards of several service pages. The home page shows a real photo of a treatment in the studio. The mood images set the atmosphere; they are not photos of the studio's clients or results.
Speed
Measured with Lighthouse (mobile), .
Lighthouse 13.5.0, mobile, median of 3
sr-Latn-RS), and the sitemap lists all 39 pages, with image entries for the home, service, results and About pages.Screens
Next project
Projektikuce.rs is the Serbian site of CAD ART, our family practice, designed, built and optimized for search by us: 33 plan pages, 21 articles, 4 city pages and a full year of analytics we can show you.
All projectsprojektikuce.rs
Measured with Lighthouse (mobile), .
Tell us what you offer and where your clients come from. We will help you work out what you need and suggest a next step.
Or email jovan@kvant.studio
